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Pay Per Click

At PPC is refered to pay per click advertising .It is an online advertising in which eachtime a user clicks on the online ad the advertisers pay for it. Other than PPC ads, one of the most common types is paid search ad. These ads will appear only when people search for things online using a search engine .

It can be anything from a mobile search to a local service search or to someone who is shopping a high-end item . These searches are trigger pay-per-click ads.Businesses running ads are only charged when a user actually clicks on their ad, which is the name “pay-per-click.”Display advertising and remarketing are forms of PPC advertising

For ads to appear along the advertisers cannot simply pay more to make sure that their ads appear more than their competitor’s ads.The ad Auction is a part of PPC advertising which means advertisers have to bid on terms which they want to display.

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In addition to the written assets, our team was producing infographics and white papers for the website. But no matter how much, or how diverse the content you create, you need great landing pages to extract value from these strategies.The company needed product-specific landing pages that writers could link to in blog posts, which would lead readers toward conversion opportunities. It didn’t have these. Instead, the company had multiple products grouped on the same pages.

When the company was working on a site redesign, our content marketing strategists suggested we create some new content for pages so we could break this information apart.

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